The Lockdown Lowdown

Written by hayley

Jul 21, 2021

July 21, 2021

ad campaign

how to switch up your business with all this changing lockdown business

As we all know — and are pretty sick to death of hearing by now—we’re currently living in unprecedented times. From lockdown, to eased restrictions, to tiers, and then back again into lockdown, everybody in the UK has had it tough over the last year. But for businesses trying to stay afloat amongst it all, the ever-changing restrictions have made the pandemic particularly challenging.

Things are finally starting to look up, with the government having tentatively put in place plans to ease restrictions, but it’s still crucial that businesses are able to adapt to further changes so that they can continue to satisfy their customers.

For retail businesses, the importance of a successful online shop cannot be stressed enough. If lockdown restrictions mean that your customers are unable to shop in-store, then chances are that most of them will be looking to shop with you online instead, either in the form of click and collect or home delivery. According to Bazaarvoice, 58% of UK shoppers said that they shop online now more than they did before the pandemic. That’s an awful lot of customers you could be missing out on if your online store isn’t quite up to scratch! Thankfully, with a quick google you can find plenty of website builders that allow you to set up E-Commerce websites in a way that even the most technophobic of us will manage to navigate. With a MyEPOS system, you can even access online orders and data from your till, making it super straightforward to integrate your impressive online shop with your in-person store.

If you’re a hospitality or food business, the best way to adapt will very much depend on what you’re selling. With cafes, people want to be able to walk past and get a takeaway cup of their favourite coffee, whether that’s for a socially-distanced catch up with a friend or merely as a pick-me-up on a boring day. For a sit-down restaurant, you need to be able to provide customers with their favourite dishes from the comfort of their own home, but in a way that’s simple and speedy enough so that they don’t just wish they’d had a go at cooking it themselves instead. There are a few ways you can run a takeaway or delivery service: you can take orders at the door, over the phone or via email; you can have an ecommerce store that allows customers to order food and drink online, which will then be processed and made in-store; or you can use an app for taking orders, whether that is your store’s own app (which can be set up with My EPOS Order) or a service such as Deliveroo or Uber Eats.

However you choose to serve customers in the absence of a traditional in-person experience, just make sure that it’s user-friendly and keeps your customers coming back for more—both during and after the pandemic.

Related Articles

Be prepared for Natasha’s Law on October 1st

Be prepared for Natasha’s Law on October 1st

Are you prepared for Natasha’s Law? Eight out of ten businesses say they are not prepared for new safety legislation that is due to come into effect in October. We are hoping that anyone that uses our software is not included within this statistic, as we want to make...

4 Innovative Styles of Ad Campaign to Help Boost Your Brand

4 Innovative Styles of Ad Campaign to Help Boost Your Brand

Every business knows the importance of first-class advertising, but an effective ad campaign doesn’t have an exact formula. There’s no tried-and-tested method for increasing your brand recognition and driving sales—if there was, it would have made someone very rich....

New Ways to Advertise in 2021

New Ways to Advertise in 2021

The world is slowly but surely going back to normality. By slowly, we mean a snail with a parachute attached and surely we mean as unsure as the weather in the UK. However, by the looks of things, the hospitality industry will remain open from now until forever. With...

0 Comments

0 Comments

Submit a Comment

Your email address will not be published.

Stay Up to Date With The Latest News & Updates

Our Mission

To create a personal approach to point of sale that creates powerful results in and around the country for an array of hard-working business owners.

Join Our Newsletter

 

Enquiry Form

Please fill out the following form and we will put you in touch with your local dealer.


Sign up for Updates
Stay up to date and in the know! Don't worry you won't receive any SPAM...